--- title: Why Finlan Insurance | Personalized Michigan Insurance | About Us description: Discover what makes Finlan Insurance different. For over 100 years, we’ve helped Michigan families and businesses with personalized, transparent coverage built on trust and care. --- [Go Back Up](https://www.finlan.com/about-finlan-insurance#top) [Skip to Content](https://www.finlan.com/about-finlan-insurance#body) **Get a Quote  | ** Request Service  |  Phone: (734) 453-6000      [GET A QUOTE](https://www.finlan.com/quote?hsLang=en)          **[REQUEST SERVICE](https://www.finlan.com/request-service?hsLang=en)**        [PHONE: (734) 453-6000](tel:734-453-6000)       [![Finlan 100 Years Logo](https://www.finlan.com/hs-fs/hubfs/finlan_110_year_anniversary_logo.png?width=350&height=120&name=finlan_110_year_anniversary_logo.png "Finlan 100 Years Logo")](https://www.finlan.com?hsLang=en) Toggle Menu - COVERAGES Toggle children for COVERAGES Main Menu (Press to Return) \> COVERAGES - [Personal](https://www.finlan.com/personal-insurance) Toggle children for Personal COVERAGES (Press to Return) \> Personal - [Get a Quote](https://www.finlan.com/personal-quote) - [Home](https://www.finlan.com/personal-coverages-home) - [Auto](https://www.finlan.com/personal-coverages-auto) - [Health](https://www.finlan.com/personal-coverages-health) - [Umbrella](https://www.finlan.com/personal-coverages-umbrella) - [Flood](https://www.finlan.com/personal-coverages-flood) - [Watercraft](https://www.finlan.com/personal-coverages-watercraft) - [Pet](https://www.finlan.com/personal-coverages-pet) - [Scheduled Property](https://www.finlan.com/personal-coverages-scheduled-property) - [Travel](https://bcbsglobalsolutions.com/individuals-and-families/international-medical-insurance/?header=y&link_id=151650&personalized=y) - [Commercial](https://www.finlan.com/commercial-insurance) Toggle children for Commercial COVERAGES (Press to Return) \> Commercial - [Get a Quote](https://www.finlan.com/commercial-quote) - [Essential Coverage](https://www.finlan.com/commercial-coverages-standard-coverage) - [Property](https://www.finlan.com/commercial-coverages-property) - [Product](https://www.finlan.com/commercial-coverages-product) - [Auto](https://www.finlan.com/commercial-coverages-auto) - [Health](https://www.finlan.com/commercial-coverages-health) - [Umbrella](https://www.finlan.com/commercial-coverages-umbrella) - [Specialty Coverage](https://www.finlan.com/commercial-coverages-specialty-coverage) - [Life](https://www.finlan.com/life-insurance) Toggle children for Life COVERAGES (Press to Return) \> Life - [Get a Quote](https://www.finlan.com/life-quote) - [Term Life](https://www.finlan.com/life-coverages-term-life) - [Whole Life](https://www.finlan.com/life-coverages-whole-life) - [Universal Life](https://www.finlan.com/life-coverages-universal-life) - [Annuities](https://www.finlan.com/life-coverages-annuities) - [FAQs](https://www.finlan.com/faqs) - [STAFF](https://www.finlan.com/staff) - WHY FINLAN Toggle children for WHY FINLAN Main Menu (Press to Return) \> WHY FINLAN - [About Finlan](https://www.finlan.com/about-finlan-insurance) - [History](https://www.finlan.com/history) - [Employment Opportunities](https://www.finlan.com/employment-opportunities) - [Blog](https://www.finlan.com/blog) - [Refer a Friend](https://www.finlan.com/refer-a-friend) - [CONTACT US](https://www.finlan.com/contact-us) - [OUR PARTNERS](https://www.finlan.com/our-partners) # Why Choose Finlan Insurance For over a century, Finlan Insurance has proudly served Michigan families and businesses with practical, personalized insurance solutions. But what truly sets us apart isn't just our longevity, it's the way we treat people. We don’t just write policies. We build relationships. Every person who walks through our doors is treated with the same respect, care, and attention we’d want for our own families.  [Our History](https://www.finlan.com/history?hsLang=en) ![about\_04](https://www.finlan.com/hs-fs/hubfs/about_04.png?width=700&height=541&name=about_04.png "about_04") ![about\_02](https://www.finlan.com/hubfs/about_02.png "about_02") #### A Refreshingly Human Insurance Experience Insurance should feel personal, because it is. That’s why we lead with conversation, not contracts. We ask the right questions, listen closely, and tailor coverage to fit your life, not just your assets. And we don’t disappear once your policy is in place. Our agents stay in touch, helping manage your coverage as your needs evolve. If something happens, you won’t be calling a 1-800 number, you’ll hear from us directly. That’s the Finlan difference.  #### Our Mission “As an organization, C. L. Finlan & Son, Inc. is committed to an open and honest relationship with all of our stakeholders. We believe that integrity and fairness are critical as we act as representatives of both our companies and our customers. We seek to provide an insurance solution that protects the assets of our customers while satisfying the guidelines of our company partners. We understand that as trusted advisors, we must be knowledgeable, reliable, loyal and consistent in our dealings and treat all those with whom we do business with empathy and respect.” #### Our Team & Our Partners are Here for You Our mission isn’t just something we say, it’s how we operate every day. Our agents are real people, dedicated to helping you find the right coverage, explain what it actually means, and stay by your side throughout the life of your policy. Because we’re independent, we work for you, not for any one insurance company. And with a wide portfolio of trusted carrier partners, we can offer competitive options that truly match your needs, without the pressure. [Our Partners](https://www.finlan.com/our-partners?hsLang=en) ![about\_05](https://www.finlan.com/hubfs/about_05.png "about_05") [![finlan\_110\_year\_anniversary\_logo\_white-1](https://www.finlan.com/hs-fs/hubfs/finlan_110_year_anniversary_logo_white-1.png?width=2676&height=463&name=finlan_110_year_anniversary_logo_white-1.png "finlan_110_year_anniversary_logo_white-1")](https://www.finlan.com?hsLang=en) 47784 Halyard Dr., Plymouth, MI 48170 [734.453.6000](tel:7344536000) | [800.305.6060](tel:8003056060) [Get a Quote](https://www.finlan.com/quote?hsLang=en) [Personal Insurance](https://www.finlan.com/personal-insurance?hsLang=en) [Commercial Insurance](https://www.finlan.com/commercial-insurance?hsLang=en) [Life Insurance](https://www.finlan.com/life-insurance?hsLang=en) [Staff](https://www.finlan.com/staff?hsLang=en) [FAQs](https://www.finlan.com/faqs?hsLang=en) [About Finlan Insurance](https://www.finlan.com/about-finlan-insurance) [Careers](https://www.finlan.com/employment-opportunities?hsLang=en) [Contact Us](https://www.finlan.com/contact-us?hsLang=en) [Our Partners](https://www.finlan.com/our-partners?hsLang=en) [Refer a Friend](https://www.finlan.com/refer-a-friend?hsLang=en) **GET A QUOTE & BUY ONLINE** **TRAVEL INSURANCE** ![geoblue\_logo\_v2](https://www.finlan.com/hubfs/geoblue_logo_v2.svg "geoblue_logo_v2") [Quote & Buy](https://bcbsglobalsolutions.com/individuals-and-families/international-medical-insurance/?header=y&link_id=151650&personalized=y) **DENTAL INSURANCE** ![delta\_dental\_logo\_v2](https://www.finlan.com/hubfs/delta_dental_logo_v2.svg "delta_dental_logo_v2") [Quote & Buy](https://www.mysmilecoverage.com/finlan/) [![ignite\_logo\_footer](https://www.finlan.com/hubfs/ignite_logo_footer.svg "ignite_logo_footer")](https://www.ignitexds.com/) Copyright © 2025 Finlan Insurance All Rights Reserved [Terms and Conditions](https://www.finlan.com/finlan-terms-conditions?hsLang=en) | [Privacy Policy](https://www.finlan.com/finlan-privacy-policy?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://www.finlan.com/#agency", "@type" : "InsuranceAgency", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Plymouth", "addressRegion" : "MI", "postalCode" : "48170", "streetAddress" : "47784 Halyard Dr." }, "aggregateRating" : { "@type" : "AggregateRating", "bestRating" : "5", "ratingValue" : "4.92", "reviewCount" : "476", "worstRating" : "1" }, "alternateName" : "Finlan Insurance", "areaServed" : [ { "@type" : "AdministrativeArea", "name" : "Michigan" }, { "@type" : "City", "name" : "Plymouth" }, { "@type" : "City", "name" : "Canton" }, { "@type" : "City", "name" : "Northville" }, { "@type" : "City", "name" : "Livonia" } ], "description" : "C.L. Finlan & Son is an independent insurance agency in Plymouth, Michigan, serving families and businesses across Southeast Michigan since 1916 with personal, commercial, life, and health coverage from multiple carriers.", "email" : "Quotes@finlan.com", "faxNumber" : "+1-734-404-2370", "foundingDate" : "1916", "geo" : { "@type" : "GeoCoordinates", "latitude" : 42.3697, "longitude" : -83.47 }, "image" : "https://www.finlan.com/logo.png", "logo" : "https://www.finlan.com/logo.png", "name" : "C.L. 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